Mireille's Blog

Who Won the Social Media State of Origin?

Who Won the Social Media State of Origin?

We saw Queensland and NSW battle it out on the field for the second State of Origin match but who won the war on social media. We use the Social Intelligence HQ social media listening software to give us the answer.

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Maximise Social Listening Efforts with an Effective Strategy

Maximise Social Listening Efforts with an Effective Strategy

Social media marketing should already be a major part of any marketing strategy. Like having a basic website, a social media presence (of some kind) has become the norm to do business in today’s economy. This shouldn’t be news to anyone reading, just re-stating the obvious. However, as common-sense as it may seem to market your brand using social media, it may not be as intuitive to invest in a social listening software or implement a formal strategy. While the purpose of this post isn’t to convince you why social listening matters, here are some quick stats to help remind you of the importance of an ongoing social media listening campaign.

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What You're Missing When You're Not Monitoring Social Media: What People Are Saying About You

What You're Missing When You're Not Monitoring Social Media: What People Are Saying About You

When you neglect to monitor your social media, you're setting yourself up for your customers and competitors to talk behind your back. If you’re still not convinced that social media should be a priority, then consider the following conversations you’re missing out on.

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Social Listening Can Make or Break Your Brand: Are You Doing It Right

Social Listening Can Make or Break Your Brand: Are You Doing It Right

Cultural expectations for immediacy are growing every day. We are no longer as patient as we used to be. We hate being put on hold for any length of time. We lose our minds if we have to wait for a YouTube video to buffer. Scrolling through Instagram we expect every picture and video to be available the second it is on our screen and if it isn’t we scroll right past. Minute rice should be done in 30 seconds. You get the idea. We want everything now

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