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SMIP 03: How to Set Up a Social Listening Strategy

SMIP 03: How to Set Up a Social Listening Strategy

In this episode of the Social Media Intelligence podcast. Mireille Ryan, founder of Social Intelligence HQ talks with David Burgess, a Senior Account Exexcutive from NUVI, about how to set up a social media listening strategy.

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SMIP 02: How We Can Gain Insights into a Crisis by Monitoring Social Media

SMIP 02: How We Can Gain Insights into a Crisis by Monitoring Social Media

In this episode of the Social Media Intelligence Podcast, Mireille Ryan, founder of Social Intelligence HQ speaks with David Burgess from NUVI about How We Can Gain Insights into Crisis by Monitoring Social Media

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SMIP 01:  Using Social Media Intelligence to Launch a Product

SMIP 01: Using Social Media Intelligence to Launch a Product

In this episode of the Social Media Intelligence Podcast, Mireille Ryan, founder of Social Intelligence HQ, speaks to David Burgess from NUVI about how you can use social media intelligence to launch a product.

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Who Won the Social Media State of Origin?

Who Won the Social Media State of Origin?

We saw Queensland and NSW battle it out on the field for the second State of Origin match but who won the war on social media. We use the Social Intelligence HQ social media listening software to give us the answer.

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Maximise Social Listening Efforts with an Effective Strategy

Maximise Social Listening Efforts with an Effective Strategy

Social media marketing should already be a major part of any marketing strategy. Like having a basic website, a social media presence (of some kind) has become the norm to do business in today’s economy. This shouldn’t be news to anyone reading, just re-stating the obvious. However, as common-sense as it may seem to market your brand using social media, it may not be as intuitive to invest in a social listening software or implement a formal strategy. While the purpose of this post isn’t to convince you why social listening matters, here are some quick stats to help remind you of the importance of an ongoing social media listening campaign.

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Social Media - A Critical Part of Managing Recalls

Social Media - A Critical Part of Managing Recalls

Social media is one of the most important means of communication that a company that has at its disposal and is critical when it comes to managing incidents, recalls and crises. Use it well and it provides an opportunity to enhance your brand. Use it poorly – or worse pretend it is not there, and incidents quickly escalate into a crisis that can have a devastating impact on the reputation of the business and its brands.

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Thursday 18th May 2017     Social Media, Recalls, Crisis Management,


What You're Missing When You're Not Monitoring Social Media: What People Are Saying About You

What You're Missing When You're Not Monitoring Social Media: What People Are Saying About You

When you neglect to monitor your social media, you're setting yourself up for your customers and competitors to talk behind your back. If you’re still not convinced that social media should be a priority, then consider the following conversations you’re missing out on.

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Social Storytelling

Social Storytelling

The game has changed. No longer can we push out broadcast sales messages. Over 90% of our audience does not want to hear our marketing. With so much time pressure and with so much content that can be consumed, people are becoming selective with what they are engaging with. They have taken control of how they consume their content. Instead we need to capture their attention by providing content that captures their imagination and entices them to engage... and keep engaging.

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